Maersks career page
As part of an international project at KEA (Copenhagen School of Design and Technology), I collaborated with a diverse team to redesign Maersk's career page, focusing on making it more inclusive for women in tech.
Service
Website design, Customer Journey, content creation
Sector
Logistics
Year
2024
We worked closely with Maersk employees, regularly presenting our ideas at their headquarters and gathering feedback. Using design sprints, we integrated new insights weekly, continuously refining our solution based on user feedback and research findings.
Our research aimed to understand what women value in job advertisements and the factors influencing their decisions to apply for roles in male-dominated industries. This included both desk research and interviews with women in tech, providing firsthand insights into their preferences, challenges, and motivations.
Based on our research, we created a redesigned career page that resonated better with female candidates. We addressed issues such as gender-neutral language, improved representation in visuals, and highlighted company initiatives supporting diversity and inclusion.
